What’s on tap for The Refresh for the week of July 7?
▫️Google released Offerwall, its solution to a problem they kinda created: declining publisher revenues. There’s nothing quite like playing both the hero 🦸 and the villain 🦹
▫️Apple’s F1 movie finally premiered after 4 years in the making. Promotional efforts for the movie were…erm, aggressive and leveraged Apple’s ecosystem
▫️Holding companies recently received a stock downgrade from Barclays, who expects slow growth to continue for now but for agencies to be justfine down the road once they evolve business models to an AI-first future
#adtech #advertising #technews #digitaladvertising #paidmedia
