Stop this ride I wanna get off.

Here’s what we’re covering in this edition of The Refresh:

▫️ @Google introduced multimodal search (using Google Lens) to its AI Mode (using ​⁠Gemini AI) in a push to reach the masses (?)

▫️ @Walmart is getting priceyyy. No, not their products (yet), their retail media network. Would you buy in?

▫️We’ve gotta talk about the T 🫖: tariffs. A few recos for how advertisers can hold steady through chaos and where to focus your energy - and media budgets

#adtech #advertising #paidmedia #multimodalai