A packed week for pop culture and PR teams

Here’s what advertising news we’re covering this week:
▫️Alphabet released their Q2 earnings and nearly all was up across the board for Google. Key data callouts also point to a Google that’s getting serious about AI

▫️Digiday featured Newsweek’s proactive revenue strategy in the face of declining referral traffic from search engines like Google and AI search engines like ChatGPT

▫️The @fcc finally gave Paramount and Skydance the go ahead on their merger - a union that was characterized by controversy

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