Mike Evans, Head of Sales, US at LG Ad Solutions, joins Jeremy Bloom from Marketecture Media to break down how LG Ad Solutions is putting the art and science of Connected TV into action. The conversation focuses on how LG uses the television as a creative canvas, paired with data that improves the viewer experience and drives results for advertisers at both the national and local level.
- The art of CTV comes to life through native TV assets that create strong discovery and storytelling moments.
- The science is powered by LG’s data, enabling relevance and measurement without disrupting the user experience.
- A growing focus on local markets and SMBs is making premium CTV more accessible and effective.
#SweetSuites | AdTechGod | The Advertising Forum | Marketecture Media
