Super Bowl ad critique centers on a core duality: You liked the ad, or you hated the ad.
But for advertisers betting big on the big game, focus should always come back to a more nuanced question: Will consumers be convinced by our ad?
For all of the ways Super Bowl LX fell flat this year, buy-in was a big one. Here are a few lessons to be learned that can make future endeavors a touchdown. Something the @patriots didn’t know much about this year
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