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Recent Episodes

  • Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
  • Episode 156: Does quality really matter? Erez Levin weighs in
  • Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
  • Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
  • Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
  • Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live
  • Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari
  • PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
  • Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
  • See all →
Marketecture: Get Smart. Fast. Logo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Every Monday there's an in-depth vendor interview where you learn about interesting companies.

https://www.marketecture.tv

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