Ari Paparo speaks with OpenX CRO Matt Sattel about how supply-side platforms (SSPs) are evolving in 2025, transforming programmatic advertising with transparency, quality, AI, and data-driven results.
Listen to the full episode:
https://www.marketecturepod.com/ssps-beyond-pipes-openxs-matt-sattel-on-the-future-of-curation-spo-and-ai/
