Dr. Mark Grether, SVP and General Manager at PayPal, joins Ari Paparo on Marketecture Live to discuss how retail media is evolving beyond the traditional model.
Retail media usually starts with brands already selling in a retailer. But there’s a new dynamic: advertisers want to show up where consumers are already in a spending moment.
That’s why Venmo is so interesting. It reaches a Gen Z audience that’s actively transacting, often spending with friends, in a real “ready to spend” mindset. Add in what Venmo usage signals can reveal about purchase behavior and context, and it opens up a powerful commerce media opportunity, especially for SMB advertisers.
Listen and watch the full episode here: https://youtu.be/K8rcP5O81PM
