How do publishers manage and monetize their inventory effectively?
At Marketecture Live III, Ari Paparo from Marketecture Media, with Michael Reidy, Senior Vice President, Ad Sales at NBCUniversal, explains how NBCUniversal approaches inventory with an “and” mindset, combining flexibility, automation, and real-time opportunities.
Listen and watch the full episode here: https://news.marketecture.tv/p/the-parallel-infrastructure-why-premium-ctv-publishers-are-building-outside-the-programmatic-stack
