Paul Knegten, Former CMO at Beeswax, on What Actually Works in Ad Tech Marketing

Paul Knegten explains why most ad tech marketing fails and what founders need to focus on if they want buyers to care in 2026. Straight talk on AI, positioning, and product market fit.

Listen and watch the full episode here: https://www.marketecturepod.com/episode-157-marketing-ad-tech-in-2026-with-paul-knegten/