Whether you’re grabbing another round of wings or jalapeño poppers, checking social media while “watching” the Big Game, or have just tuned out the noise of ads in general, sound still has the power to cut through.
Our brains are wired to hear, even if we *don’t think* we’re listening.
And that should be music to advertisers’ ears, as more ad spend shifts into video formats and generative AI is elevating voice as one of our primary means of information discovery and decisioning.
What Super Bowl sounds are most memorable to you?
#adtech #programmatic #digitaladvertising
Link to video: https://drive.google.com/file/d/1uQz2Vev0WBwnNYBo7XucawZV8x51zW3r/view?usp=drivesdk
