Nate Elliott, Principal Analyst at eMarketer: How Many People Really Use AI?

Nate Elliott, Principal Analyst at eMarketer, explains why AI adoption is both massive and misunderstood. While nearly everyone interacts with AI online, only about 15–20% of consumers use tools like ChatGPT weekly.

Listen and watch the full episode here: https://www.marketecturepod.com/episode-161-the-state-of-ai-with-emarketers-nate-elliott/