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Learn how to use generative AI. Or fade into irrelevancy.

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Recent Episodes

  • Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
  • TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
  • Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
  • Understanding Concepts Over Keywords: Inside Inouvo’s AI-Powered Targeting with Eric Tilbury
  • Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
  • How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
  • Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
  • Bonus Episode: The Brand Forum, a New Podcast from Marketecture
  • Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
  • See all →
Marketecture: Get Smart. Fast. Logo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Every Monday there's an in-depth vendor interview where you learn about interesting companies.

https://www.marketecture.tv

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