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Learn how to use generative AI. Or fade into irrelevancy.

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Recent Episodes

  • Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
  • CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
  • Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
  • Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
  • Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
  • Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
  • Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
  • From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
  • Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
  • See all →
Marketecture: Get Smart. Fast. Logo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Every Monday there's an in-depth vendor interview where you learn about interesting companies.

https://www.marketecture.tv

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