Kristina Shepard, NBCUniversal’s EVP of Streaming & Performance Sales and Partnerships

Kristina Shepard of NBCUniversal explains why live sports, scale, and personalization are shaping the next phase of streaming and performance advertising.

Listen and watch the full episode here: https://www.adtechgodpod.com/ep-123-from-incremental-reach-to-performance-engine-nbc-universals-kristina-shepard-on-streaming/