Jeff Green, CEO of The Trade Desk, explains why AI is a perfect fit for programmatic advertising in this conversation with Ari Paparo.
With millions of ad campaigns, billions of users, and 20 million ad opportunities every second, AI can help analyze thousands of optimization choices instantly, from bids and targeting to creatives and channels. Jeff shares why agentic AI systems could transform how digital advertising campaigns are optimized.
Listen and watch the full episode here: https://www.marketecturepod.com/episode-164-ari-and-jeff-green-talk-about-his-giant-stock-purchase-openpath-their-ai-plans-and-m/
