From Marketecture Live: Jayson Dubin, CEO and Founder of Playwire, explains why AI isn’t a shortcut.
Real outcomes start with humans, then rigorous testing: one site, five sites, ten sites, then scale across the network. Even with models for price floors, traffic shaping, bid shaping, and timeouts, these are complex systems that take time, data, and validation.
Watch the full episode here: https://news.marketecture.tv/p/playwire-with-jayson-dubin-human-intelligence-vs-machine-learning-in-adtech-at-marketecture-live
