We follow the 80/20 rule, planning most of our resources while leaving room for what comes up unexpectedly. That balance helps us respond to real industry needs without losing focus.
Listen and watch the full episode here: https://www.adtechgodpod.com/ep-117-from-hype-to-reality-ai-advertising-and-whats-next-with-david-cohen-iab-ceo/
