Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast explain how direct-to-consumer thinking is reshaping TV from real-time performance tracking to AI-driven creative testing and why TV is becoming as flexible and measurable as social media.
Listen and watch the full episode here:
https://youtu.be/-dfDJNW1w8s?si=4NSBmuGi44JHn7Vm
