With nearly half of Gen Z identifying as multicultural and streaming dominating viewing habits, marketers are adapting fast. This discussion from Cannes dives into the opportunities in local targeting, cultural nuance, and AI-powered planning.

Watch the full conversation featuring:
- Christiana Cacciapuoti, SVP, GTM Strategy, Madhive
- Sebastian Trujillo, EVP, Advertising Sales and Brand Partnerships,
Olympusat (FreeTV)
- Michael Roca, Executive Director, Cross-Cultural Center of Excellence, OMG
- Stephen Paez, EVP, Cultural Investment & Innovation, Publicis Media

#CannesLions #InnovationCollab #MediaTransformation #MarketingOps #hotyachts