Ari Paparo and Eric Franchi sit down with Rich Greenfield of Lightshed Partners to unpack Larry Ellison’s growing media empire, from Skydance’s Paramount acquisition to TikTok’s U.S. deal, and what it all means for AI, ad tech, and traditional media.

Highlights:

- The real story behind Paramount, Skydance, and Warner Bros.
- How Oracle and Larry Ellison fit into TikTok’s future
- The decline of legacy media vs. the rise of AI-driven ad tech
- Why YouTube still dominates time spent

Listen to the full episode here: https://www.marketecturepod.com/episode-144-rich-greenfield-on-the-state-of-dying-media-and-whats-going-on-with-paramount/