In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.
Takeaways
- The trial highlights whether behavioral fixes are enough or if divestiture is needed.
- Google once considered selling ADX, complicating its defense.
- OpenAI looks set to lean on ads and commerce for growth.
- Trade Desk and Amazon are both pushing harder for control of supply.
Chapters
00:00 Updates on Marketecture Live
00:03 Google remedies trial overview
00:10 ADX divestiture debate
00:20 Publisher testimony and impact
00:28 OpenAI and ads
00:36 Trade Desk’s strategy shifts
00:49 Amazon DSP and Spotify/Netflix
00:52 Vibe funding news and wrap-up
