Ari Paparo, Eric Franchi, and Alan Chapell dive into the Google Remedies Trial and what it could mean for the future of digital advertising.
Key highlights:
- DOJ vs. Google: What remedies are on the table, from behavioral changes to a possible ADX spin-out
- Why Google once considered selling AdX and what that signals for their network business
- The publisher perspective: a surprise witness from WikiHow may have delivered a pivotal moment in court
- OpenAI’s progress toward advertising, The Trade Desk’s latest moves to reshape the open web, Amazon’s growing supply advantage, and Spotify’s advertising reset
Catch the full episode here: https://www.marketecturepod.com/episode-142-whats-going-on-with-the-google-remedies-trial/