Credera’s Alyssa Furth on Why AdTech and MarTech Must Work Together

Alyssa Furth, Senior Manager at Credera within Omnicom Group, explains why unifying AdTech and MarTech is critical for personalization, measurement, and long-term marketing success.

Listen and watch the full episode here: https://www.adtechgodpod.com/ep-124-bridging-the-gap-between-adtech-and-martech-with-alyssa-furth-of-credera/