In this episode of The Advertising Forum sponsored by Tatari, Jeremy Bloom (CEO and Co-Founder, Marketecture Media) sits down with Obele Brown-West, President of Colle McVoy, for an impromptu conversation about creativity, storytelling, and the fast changing video industry.
Obele explains how her team thinks about creativity as more than just the ad itself. For Colle McVoy, creativity means finding innovative ways to solve business problems across media, AI, design, and storytelling.
The conversation also explores how CTV is changing the way brands connect with audiences, enabling marketers to combine precision targeting with the scale of traditional TV while delivering more relevant creative.
Obele also shares why the rapid change happening in video today reminds her of the early growth of social media and how mid-size agencies can stay agile and adapt quickly to new opportunities.
Topics include:
- Redefining creativity as a business problem-solving tool
- How storytelling works in the CTV environment
- Combining precision targeting with mass reach
- Why today’s video landscape feels like the early days of social media
- How agile agencies are adapting to rapid industry change
