In this episode of The Advertising Forum sponsored by Tatari, Jeremy Bloom (CEO and Co-Founder, Marketecture Media) speaks with Phyllis Rothschild, CMO of Pete & Gerry’s Organics, about how large brands are approaching modern TV and video strategy.
Phyllis shares how marketers balance performance marketing with long-term brand building, and why many brands are re-evaluating TV and streaming as channels capable of driving measurable business outcomes, not just awareness.
The conversation also explores how enterprise brands think about premium video environments, reach in a fragmented streaming landscape, and the role of first-party data and measurement innovation in understanding the true impact of advertising.
Topics include:
- Balancing performance marketing and brand building
- Why marketers are revisiting TV and streaming for measurable outcomes
- How brands evaluate premium video environments in their media mix
- Why reach still matters for large brands
- The growing role of first-party data and measurement innovation in video advertising
