Bad use cases and half-baked applications have left consumers and advertisers disillusioned with AI, driving many to drop it altogether. That reaction is understandable, but risky.
Stepping back now means falling behind on AI upskilling that will be critical for the future of work, marketing, and creativity.
No new technology is perfect and it doesn’t help that we’ve largely been subject to less than perfect applications of it.
But, just like learning to code a MySpace background, successful adoption of generative AI recognizes that healthy friction is a normal and necessary part of learning any new technology.
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