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Season 2

Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
Dec. 12, 2025

Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI

Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he team...
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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Every Monday there's an in-depth vendor interview where you learn about interesting companies.

https://www.marketecture.tv

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