Marketecture: Get Smart. Fast.
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Season 2
Dec. 12, 2025
Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he team...