April 28, 2025

Duration Media on their new business, Curation Media.

Duration Media on their new business, Curation Media.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space.

Learn more about your ad choices. Visit megaphone.fm/adchoices